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Typographic Logos

Developed by incorporating text and graphic elements, these typographic logos combine the form and shape of text and graphics to create identities that instantly convey the product, service, or offering incorporated into the name, to help a business or brand stand out in competitive industries saturated with competition.

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attorney logo
Law Offices of Pasquale Marago Identity System
Developed as part of a brand identity and design language, this typographical logo incorporates the law firm's initial with graphic elements that represent the scale of justice., providing the law firm with a compelling and unique identity to stand out in a competitive industry. As part of a comprehensive identity development, the logo was applied to graphic elements that incorporated firm messaging and stylized typography and single color palette, using typography and the bold color palette to work as a design element. industry: attorney, law and legal. :: view project ::

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advisors logo
Transformation Bureau Identity Design
Developed as part of a complete brand identity effort, including business naming, tagline, message and value proposition, this identity system development by Logo Design Co included the primary logo and identity system that comprised of the secondary identity, wordmark, icon and typography palette, using a one color plus white color palette. The logo's design incorporates the company initials with elements that represent measurement, a key ingredient and differentiator, that when used, and used with the messaging sets this company apart in a heavily saturated market with heavy competition. industry: advisory and consulting. :: view project ::

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insurance underwriter logo
Walnut Advisory Identity Design
As part of a comprehensive brand development and identity system design, using the elements of the typeface, color, holding shape and the feel, the redesigned logo incorporated the brand's equity it had built up over 41 years. With no defined or consistent look to company advertising or communications, the logo was the only element the the audience like clients and those within the industry had with the brand, and a complete redesign would have been a complete disconnect. industry: insurance, insurance broker, and underwriting. :: view project ::

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reach organization logo
Reach Identity Design
As part of a complete brand identity development for this organization that provided needed services to children and their families, the logo design incorporated elements from the original logo, with the hands elements now serving as a letter in the name, and the logo design using the color palette. The typeface used in the new logo delivers a softer feel to better represent the organization mission and brand. industry: health services. :: view project ::

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reach organization logo
Concrete 911 Identity Design
This sidewalk, concrete and masonry company provides sidewalk services for residential and commercial customers. To deliver a quick read relevant to the services provided, this logo design by the Logo Desgn Co creates the letter C as the graphic element, using form, shape, positive and negative space to visualize uneven sidewalks, with the logo now instantly delivering what the business provides and who they are.industry: concrete, sidewalk, mason, contractor :: view project ::

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voice artist logo
Dovina Laurence Voice Artist Identity
The universal visual of sound and speech, the play symbol, was incorporated into a speech bubble to create this iconic logo identity for this voice artist. The identity development by Logo Design Co included the primary logo, wordmark, icons and graphic elements, all using the play icon and speech bubble as the anchor element to create a visual language to unify the elements of identity system. Message, tagline and statements were developed as part of the project, with visuals created for aspects a voice artist brings to a brand and business. industry: voice artist. :: view project ::

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raritan valley business alliance logo
Professional Business Networking Logo Design
This typographical logo design for Raritan Valley Business Alliance incorporates the group initials with imagery that represents conversation and communication, essential components of a business networking group. The components of the logo were developed as standalone elements for promotion, events and used for the groups online presence. industry: networking and professional business development. :: view project ::

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shieldik industrial logo
Shieldok Logo Design
As a provider of dock equipment for industrial facilities with an extensive product line, the logo had to be non product specific, reproduce on the company products and allow the company to add new products or shift focus, with an identity that would accommodate. The logo design incorporated negative space and positive space to create the letterforms, with it's simplicity translating well on products. With the majority of the products using black material, the colors and form of the logo was essential. industry: manufacturing, industrial doors and loading dock equipment. :: view project ::

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wolverine letter w logo
Cooper Heating & Cooling Company Identity
Cooper Heating & Cooling Company Identity As a provider of heating and cooling services to residential and commercial customers, this HVAC company logo design by the Logo Design Co incorporates the letter C, relevant imagery and colors to create a unique monogram-like logo that represents both heating and cooling within the letter C which serves as the holding shape, with the company name and created tagline industry: hvac, heating, cooling, services. :: view project ::

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new brunswick letip logo
Brunswick LeTip Organization Identity
With the organization located throughout the United States as individual chapters with competing chapters close by, this New Brunswick chapter needed something to help them stand out with the competing chapters located so closely. Using the color associated with the nearby University of Rutgers to create a connection and equity, the logo design incorporates that color into a graphic element that combines the initials, using form and negative space to separate the letters in a single graphic element. This identity system development by the Logo Design Co included the primary logo and components applied to a secondary identity and design elements used throughout promotion and marketing efforts, with the element working within alternate holding shapes and additional elements to create typographic design elements used to promote the chapter and events, and building it's unique value proposition as a design element used throughout the chapter promotional efforts. industry: professional business networking. :: view project ::

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altus forklift logotype
Altus Lift Company Logo
Altus Lift is a forklift service and sales company located in both a saturated market and location with heavy competition. With that saturated market and heavy competition, Logo Design Co created a logo that would stand out and be remembered, providing the company with an immediate advantage. The identity development included the primary logo, icon and graphic elements, applied to stationery, signage and vehicle graphics for this forklift service and sales company. industry: forklift and machines. :: view project ::

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snapme swimwear logo
SnapMe Swimwear Brand Identity
Incorporating the elements of the previous logo that include the star, color palette and seahorse concept, this logo redesign by the Logo Design Company incorporated those elements into the primary logo, a logotype identity that serves as the wordmark, and a palette of icons developed from elements within the logos. As part of the project development, the main graphic element and holding shape of the primary logo was applied to building logomarks for the boys and girls products line, using a system of colors from the brand's color palette to create the visual architecture that structured the products line and the structure of all components within the overall brand. industry: swimwear and colthing. :: view project ::

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typographical chef logo
Chefs To Order Chefs Logo Concept
Using negative space and positive space to visualize both letters and service-specific visual elements, this conceptual letterform logo by Logo Design Company relies on bold colors and graphics to instantly convey the name and service provided. industry: restaurant, chef, food, and dining. :: view project ::

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abs dog paw logo
ABS Dog Service Company Identity
Providing dog training and canine related services, ABS Dog Training needed an identity that would help this new business stand out. The Logo Design Co incorporated a dog's paw print with the letter A, using the relevant image of the collar to form the letter A. The logo was then applied to graphic lockups to build the secondary logo and components to build stationery, marketing materials, flyers and signage. industry: dog training and canine services. :: view project ::

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search architects logo
Search Architects Brand Identity
Incorporating the relevant graphics of a magnifying glass and convey search, and a compass to form the A in architect, this logo design and identity system design by the Logo Design Co to develop a compelling logo design for a company that provides search engine related services. The identity system includes the primary logo, a logotype that serves as the secondary logo, a wordmark and versions of these components used in both light and dark applications of the identity system components. industry: technology, search engine, and investigation. :: view project ::

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excavator icon lettermark logo
Electrician Company Identity
Developed as a logo for an electrician and electrical contractor, the Logo Design Co developed this unique logo identity by incorporating trade specific imagery like the lightning bolt and the letter I of the name, within a nut shaped holding container. The C in the company name incorporated an element that creates the C as the power symbol, with this detail strengthening the logo. This logo, applied to stationery, signage and vehicle graphics delivers the first impression that resonates and enables the business to stand out. industry: electrician, energy, technology. :: view project ::

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excavator icon lettermark logo
Dentist & Orthodontist Company Identity
This logo design by the Logo Design Co incorporates the letter M within the form of the tooth graphic, with shading and the use of that shading within the form of the graphic to create the letter M, reflecting the dentist's name in a graphic element that quickly conveys services provided. industry: electrician, energy, technology. :: view project ::

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excavator icon lettermark logo
Mattis Excavating Brand Identity
Designed by the Logo Design Co as a component of an excavator's identity system, this monogram graphic icon and alternate logo identity incorporates the elements of the logo and the client's trade into the client's initial, also used in the primary logo. Developed for size and reproduction reasoning, this mark incorporates the feel of the logo into a single visual element. industry: branding and design. :: view project ::

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value icon logo by Logo Design Co
With a first impression essential, the Logo Design Co provides the solutions business owners need to effectively represent their business and stand out, in today's competitive environment saturated with competition for the clients and customers their business needs to connect with.

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Let's deliver the first impression

Contact the Logo Design Co today to get started on delivering the first impression that gets the phone ringing. 908.581.3393


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case studies icon graphic by Logo Design Co
Browse case studies for projects that include logo design, building an identity system, identity redesign, incorporating brand equity, and building a typographic identity. :: view case studies
resources icon graphic by Logo Design Co
The Logo Design Company provides resources to help clients understand the elements of logo design, creating a secondary identity, working with typography and brand identity development, including typography, color, and the components of an identity system. :: view resources
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logo formula icon logo by Logo Design Co

The Logo Design Company provides the identity solutions that startups, independent professionals, business owners, and brands need to communicate the true value of their business in today's crowded markets saturated with competition.
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