Case Studies / Portfolio / Resources / Connect
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Typographical Logo Marks
Often called a wordmark, lettermark, monogram or logotype, a typographical logo incorporates relevant visual elements into the written word to create a logo or graphic element within an identity system. Ranging from a visual choice to a strategic decision for a business industry saturated with competition, this approach ensures the name and the product or service provided is represented one visual element.
Developed through incorporating the visuals and the text, working with the right typeface, and the form, balance and shape of the graphics, a typographical logo ensures the business name is read with the product or service provided in one element.
Case Studies / Portfolio / Contact
Often called a wordmark, lettermark, monogram or logotype, a typographical logo incorporates relevant visual elements into the written word to create a logo or graphic element within an identity system. Ranging from a visual choice to a strategic decision for a business industry saturated with competition, this approach ensures the name and the product or service provided is represented one visual element.
Developed through incorporating the visuals and the text, working with the right typeface, and the form, balance and shape of the graphics, a typographical logo ensures the business name is read with the product or service provided in one element.
Case Studies / Portfolio / Contact
 Developed from the letter M of the name and the relevant scales of justice element, a simple monogram identity was developed for this attorney and the new law firm. :: view the attorney brand identity project
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 Using the color palette, a relevant graphic element, and the color palette, this typographical logo provides a quick read. :: view the identity development project
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 A typographical logo can be developed as a secondary logo, with uses such as the letterhead where the name needs to be read. As part of the identity system and to ensure consistency needed within an identity system, this secondary logo is developed from the elements of the logo. :: view the typographical logo build project
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As a secondary logo and a component of an business identity system, the mark needs to use elements from the primary logo, then carried into additional elements. This wordmark for SnapMe Swimwear uses the elements of the logo, then developed as icons and graphic elements to build the identity system and visual language. :: view the snapme swimwear identity build
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This typographic logo carried through the graphics relevant to the profession of this voice artist. :: view the voice artist identity build
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With the visual elements of the logo incorporated into the typeface used within the logo, a secondary identity was developed which also functions as an icon, conveying the same feel within a simple graphic that works well where visual real estate is limited. :: view the identity build project
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 Additional graphic elements like icons can be developed from the typographical identity and used throughout the creative, with the consistency needed that results in a visual language. The wordmark developed for the Comedy Nigh event was continually evolved with each new event, with new graphic elements created and used throughout the event marketing. :: view the design evolution case study
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 Lettermarks, logotypes, monograms and wordmarks incorporates the written word and graphic representation of the goods, services and value proposition the business, individual, organization or brand delivers.
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