search architects logotype
Typography in Design
The Logo Design Co incorporates the written word and visuals to create unique graphic elements that communicates subject matter, works as a logo that represents a brand, is part of an identity system, or as the creative approach used in developing a design language to build a campaign. This approach executed helps to create the unique visuals that resonates, is well-remembered, and deepens the connection between audience and brand.
seperate
seperate
letterform typographical design

Incorporating a puzzle piece and word, the letterform graphic illustrated the subject matter of the written content. :: view project ::

seperate
seasons campaign typographical design

Incorporating elements used within the primary graphic created for the campaign, the use of the battery charge level was carried through to additional design elements, working with the form of the letter.
seperate
seasons header image typographical design

Carried from the primary graphic and the number graphic, the charge level visual element was applied to the written word to create the campaign header image and additional campaign elements, serving as one of the anchor elements that ties all graphic components together. :: view project ::

seperate
puzzle and C typographical design

Incorporating the puzzle piece and the letter C into one graphic element, the design of this element works with the shape and form of the individual elements to create one single element. The use of balance and specific shapes unique to each element ensures both elements are both seen as one and as two halves of a whole.
seperate
stock think typographical design

The tag graphic was incorporated into multiple elements to communicate subject matter, using form, balance and space to visually communicate the subject matter as a graphic element, and build of supporting elements.
seperate
Greene's wordmark design

The approach of removing space within the letter forms immediately communicates the subject matter with minimal manipulation of the written word. This approach allows this graphic to work as both the primary logo or the secondary logo within an identity system.
seperate
monogram typographical lettermark design

Created for a financial advisory, this lettermark styled logo incorporates the telescope element of their original logo to create a bridge between the old logo and new logo, incorporating the brand equity built by the original logo into the new logo mark. Working with form, the feet of the telescope are incorporated into the ligature of the M to incorporate the two elements to create visual balance and create a connected visual element.
seperate
search architects logo and typemark

With both the primary logo and secondary logo using the same visual elements, the secondary logo provides flexibility in application and usage with both equally representing the brand. :: view project ::

seperate
comedy night typographical wordmarks

From descending, top to bottom order, the wordmark graphic for the Comedy Night event incorporates elements of the previous event to create consistency and relevance, tie events together and build the event brand. :: view project ::

seperate
reach organization logo redesign

The logo redesign for the Reach organization incorporates the color palette and graphic elements of the original logo into major elements in the logo redesign. Incorporating the existing color palette, the hands graphic became a design element within the typography and an anchor element throughout the identity system., and a core element to build on as the identity system evolves. The thinner sans-serif typeface replaces the slab serif font to better reflect the organization mission. :: view project ::

seperate
walnut advisory logotype identity

To incorporate 41 years of brand equity, the logo redesign for the Walnut Advisory Corporation used the existing holding shape and typeface to create a logo that continues to build on the equity of the original mark. Because the logo was the only consistent representation of the company in marketing and communications that was consistently inconsistent in every effort, a completely new logo would have been a complete disconnect, and 41 years of equity lost. :: view project ::

seperate

walnut advisory typographical design element

Applied to the development of typographical lockups that serve as design elements, the logo was placed into statements that reflect the brand's value proposition, to promote products and visually differentiate the brand when used in communications. Following a creative architecture, the use of specific fonts and font weights within the palette highlights specific messaging within the statements to deliver the value proposition and build brand capital.
seperate
impact 360 typographical design element

Developed as a branded campaign, the use of typography within typographic design elements set a tone reflected in the messaging, and helped incorporate specific statements that deliver the value proposition as graphic elements that work within the developed creative for the campaign. :: view project ::

seperate
attorney marago attorney typographical branded design element

Unique to the industry and serving as design elements in promotion and communication materials, the attorney logo mark was applied to typographic statement lockups that emphasized the attorney beliefs and value proposition, and worked as a differentiator in the mediums and platforms where the attorney was represented. :: view project ::
seperate
central jersey business circle typographical design element

With the networking group logo developed using a styled typeface to create a feel, it was essential for the fonts chosen to complement the typographical logo, and work with the incorporated graphic elements. With specific fonts from the typeface palette and developed graphics applied to statement lockups, the structure and palette of fonts work as visual elements that promote the meetings, events, subject matter, benefits of, with a specific typeface within that palette used as a graphic element calls attention-to the group's value proposition.
share logo design co share logo design co share logo design co share logo design co share logo design co share logo design co
seperate
seperate

logo typography icon logo by Logo Design Co
A visual element that is unique, incorporates text and graphics to create a logo immediately conveys the name, product or service provided. Essential to the success is the use and application form, space, and balance, to ensure the viewer sees the visual as one complete single element.

seperate
Let's get started on delivering the first impression

Get the advantage your business needs to stand out and deliver the first impression that leads to further conversation.



button
seperate
share logo design co