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Projects / Portfolio / Case Studies / Connect
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Incorporating Type & Design
Incorporating text with graphics to create an element of design requires working with the shape and form to create a unique element that can be used as a logo, a component of an identity system, communicate a message, or represent the brand.
Incorporating text with graphics to create an element of design requires working with the shape and form to create a unique element that can be used as a logo, a component of an identity system, communicate a message, or represent the brand.
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“Balance, spacing and the placement of visuals within the written word ensures the quick connection. The use of positive space, negative space, the form of the typeface and the shape of the visual elements creates simplicity, balance, readability, and prevents the elements from competing for attention, delivering a quick read.”
 The form of the graphic elements and the typeface must work together.
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 The letter is chosen that allows readability first, using space between the letters for a balanced design.
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 The available space within the graphic element provides enough space for the letter to be included, using the color palette to keep it as one consistent visual element.
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 The shape and elements of the graphic can create the ligature of the letter, using the form of the graphic to create that element.
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“Using graphics and text as the visual element helps communicate a specific message or concept. The use of space, form, and relevant imagery enables a concept or specific message to be communicated using graphic design to deliver the impact of the message quickly.”
 At first glance, both elements of the graphic and the design seem to have competing shape and form.
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 Using the shape and unique form of both elements, which have shared elements will enable these two graphic elements to work as one.
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 The 90º angle, hard edges, and the form of the graphic need to work with the circular shape of the letter. With both elements sharing rounded, open spaces, that challenge becomes easier.
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 The open shapes of the graphic works with the open shape of the letter, allowing the letter to be instantly recognized.
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 The graphic element and the letter now work as one element, with both elements of the design immediately seen.
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 Choosing the right typeface is essential. The typeface and the chosen graphic must share common elements.
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 Choosing the wrong typeface would make seeing both elements at once impossible, with the dominant trait of the typeface taking precedence, and the trait of the graphic element looking out of place.
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