mainimage
Brand Identity Development
Developed from the primary logo, the development of the brand identity system for the Logo Design Co included developing a palette of graphic elements, color, typography and design elements. Created from the elements within the primary logo, the components of the brand identity system included the secondary identity, icon, wordmark and graphic elements applied to design lockups used throughout the website, promotion and marketing efforts.
seperate
“Developed from the elements within the primary logo, the identity system incorporates the tone and feel set by the logo design, and relies on typography design as a graphic element throughout the identity system, using color as a graphic element that compliments outside creative imported into the website.”


seperate
Incorporating a pencil graphic inside a shape made up of the letters L and D, the identity has a flexible design system developed as an architecture in the brand guidelines, defining the usage of a circular, rectangle or no holding shape, with and without the brand name.
seperate
Primary Logo
The suite of primary logos in various holding shapes and a system that applies the color palette provides flexibility, and allows the logo to work in multiple applications where the logo is applied.
seperate
Secondary Logo
The elements of the primary logo were used to develop the secondary logo.


seperate
Alternate Versions
Using the color palette in various versions, additional secondary marks were developed for potential uses where imported creative would be used. This provides further flexibility in usage.
seperate
Brand Identity Icon
Using the elements of the logo and secondary logo, the brand icon was developed, using the typography and color palette of the brand and the elements of the logos.
seperate
Brand Icon
Designed to work as the C in Logo Design Co, the brand icon incorporates the elements used within the logo and secondary logo, the brand icon was developed, working with color and negative space, and the color palette to create this branded element.
seperate
Brand Identity Logo Palette
Using the elements of the logo and secondary logo, the brand icon was developed, working with color and negative space, and using the typography and color palette of the brand and the elements of the logos.
seperate
Brand Identity Wordmark
The identity system wordmark, developed from the primary logo uses color as a design elements and in certain uses, as a navigational tool.
seperate
Brand Graphic Elements
Using elements of the logo system, graphic elements and icons were developed, using the logo's elements to create a design system and visual harmony.
seperate
Branded Graphic Elements
The design of the graphic element was further developed into additional graphic elements for important content.
seperate
Suite of Graphic Elements
A suite and palette of elements were developed, all working together to represent the brand and various content.
seperate
Typography
Used as a visual navigational tool, the use of color within the identity's wordmark palette works as a visual element and helps navigate readers through content.
seperate
Brand Identity Typography Palette
The brand's palette incorporates a lighter weight of the typeface used in the wordmark for body copy in communications., and a heavy sans-serif typeface as a design element that compliments the serif typeface. The usage of the typefaces consistently uses the system defined in the color palette.
seperate
Design Element Development
Following the feel of the design, and created to work as a visual element in specific content throughout the web and in communications, design elements were created to communicate aspects of logo design and identity development.
seperate
Design Elements Palette
The palette of design elements for specific content was created following the feel and tone set by the initial element and the elements within the identity system. Typography elements introduced work within the identity system's typography palette.
seperate
Extending the Design Element Palette
Created as an element used within the website, these graphic elements further extend the brand and communicate elements of logo design and development within specific pages and sections of the website.
seperate
Complete Identity System Palette
With each created design element developed from the feel, tone and elements of and set by the primary logo, this extensive palette enables flexibility in the application and usage of elements, while staying within the consistent look and feel made possible by a visual language.
share logo design co share logo design co share logo design co share logo design co share logo design co share logo design co
seperate
seperate

lodo build icon
The colors and palette of colors is consistent in it's usage and the application in elements. With a primary palette of three colors applied to all the elements, the secondary color palette used with outside creative works with the primary palette and enables all palettes to work together.


seperate
lodo build icon
The brand's typography palette incorporates additional weights of the typeface used in the primary logo, with two additional typefaces incorporated as design elements, working to complement the primary typeface.


seperate
lodo build icon
With the elements used in the development of the primary logo applied to developing the secondary logo, icon and wordmark, these elements set a tone carried through to the development of all graphic elements, with color and typography, and those components of design providing the anchor elements that helps create the visual language needed in a identity system.


seperate
logo development formula icon
Essential to visual consistency, and an approach to incorporating logo elements into a logo redesign, the development and incorporation of anchor element within the components of an identity system connects the creative components, creates harmony and creates a visual language.
Let's get started on delivering the first impression

Get the advantage your business needs to stand out and deliver the first impression that leads to further conversation.



button
seperate
Home / Case Studies / Resources
 

 
Fill out the form to stay in touch with the Logo Design Co, and take advantage of our free review and consultation, to ensure your business stands out and delivers the first impression that leads to further conversation.
  

Name
Phone
Email
seperate
Copyright © 2019 Logo-Design.Co by Design Solutions Adam Garlinger
share logo design co