One of the brand's anchor elements, the play icon is a universal representation of play, action and sound, and was the anchor element of the logo and the identity development. As parts of the logo design, including the speech bubble, the letter, colors and form created by the ligature, the anchor elements from the logo are used to build additional components of the identity system., This visual approach allows additional elements to be incorporated into an identity system without having to be limited by one element.

A major component of the logo and foundation in the logo development, the anchor element of the compass was used to create the secondary logo.

Incorporating the brand equity by using elements from the original logo that included the star, the elements of the star, bubbles and circular shape was incorporated into the logo design and were used to create elements of the identity system.