impact 360º typographic design development
Typographical Identity
With the developed typographic statements as the centerpiece of the campaign, the project development included developing a palette of graphics that incorporated the developed statements. The campaign incorporated the company brand into the effort through the use of it's icon throughout the typographic design elements, using a white and one color palette to strengthen the typographic design elements and reflect the message and writing.

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impact 360º typographic design development


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impact 360º typographic design development


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impact 360º typographic design development


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impact 360º typographic design development
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impact 360º typographic design development
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impact 360º typographic design development
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icon logos by logo design co
As a key ingredient of the branding, the use of a one color and white palette was designed to enhance the creative and strengthen the message, allowing the typography and the typography design to work as the primary element of the design.


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icon logos by logo design co
The typography palette was chosen to reflect the message and work as a design element of the campaign, enabling statements in specific typefaces to work as a design element.


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formula icon logos by logo design co
The graphic element of the asterisk, an ingredient of the agency brand worked as a major design element of the campaign and visual elements, which also incorporated the brand's typeface into the campaign palette.


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