Projects / Case Studies / Resources / Connect
Projects / Case Studies / Resources / Connect
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Swimwear Brand Identity
Incorporating the elements of the previous logo that include the star, color palette and seahorse concept, this logo redesign by the Logo Design Company incorporated those elements into the primary logo and developed an identity system that inluded a wordmark, and a palette of icons developed from elements within the logos. Applied using an architecture, the main graphic element and holding shape of the logo was applied to building logomarks for the boys and girls products line, using a system of colors from the brand's color palette to create the visual architecture that structured the products line and the structure of all components within the overall brand.
Case Studies / Portfolio / Contact
Incorporating the elements of the previous logo that include the star, color palette and seahorse concept, this logo redesign by the Logo Design Company incorporated those elements into the primary logo and developed an identity system that inluded a wordmark, and a palette of icons developed from elements within the logos. Applied using an architecture, the main graphic element and holding shape of the logo was applied to building logomarks for the boys and girls products line, using a system of colors from the brand's color palette to create the visual architecture that structured the products line and the structure of all components within the overall brand.
Case Studies / Portfolio / Contact
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 Using the original brand color palette with new colors introduced, the palette and graphic elements of the identity system were used to differentiate between the the girls, boys and overall product lines.
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 The brand's typography palette incorporated the typeface used in the lettermark identity in different weights to continue the tone set by the colors and visuals.
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 The previous elements were used within the logo and to build elements of the identity system, carrying through the equity of the brand into the new brand identity.
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