Projects / Case Studies / Resources / Connect
Projects / Case Studies / Resources / Connect
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Networking Group Identity
This typographical logo design for Raritan Valley Business Alliance incorporates the initials of the group's name with graphic elements that represents conversation and communication... essential functions of a business networking group. The components within the logo were then developed as standalone elements for marketing, social media, promotion, and events, and used within the networking group's online platforms.
Case Studies / Portfolio / Contact
This typographical logo design for Raritan Valley Business Alliance incorporates the initials of the group's name with graphic elements that represents conversation and communication... essential functions of a business networking group. The components within the logo were then developed as standalone elements for marketing, social media, promotion, and events, and used within the networking group's online platforms.
Case Studies / Portfolio / Contact
 To reflect the black of accounting and in business, and create a feel, black was the primary color in the one color plus white color palette. Grays and accent colors were used as accent colors as needed, and the color palette allowed the identity to work in multiple applications.
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 Incorporating a serif typeface with a sans-serif typeface as the graphic elements, the use of two typefaces in one graphic element works with the visual elements and separates key words of the name.
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 The logo design was created to convey the communication within business and a networking group in a typographic design element.
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