New Brunswick Identity
With chapters of the organization located throughout the United States and chapters competing for membership located close by, this New Brunswick chapter needed to stand out. To build off an advantage, the identity system uses a color strongly associated with the nearby University of Rutgers. The design incorporates that color into a logo design that combines the initials, using form and negative space to create the single graphic element.

This identity system development by the Logo Design Co included the primary logo applied to a suite of created design elements used throughout promotion and marketing efforts used to promote the chapter and events. The chapter's value proposition as a tagline was incorporated into copywriting and content used throughout the chapter promotional efforts.

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