Projects / Case Studies / Resources / Connect
Projects / Case Studies / Resources / Connect
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Insurance Company Identity
As part of a complete brand development, identity system and logo redesign, the new logo used the existing elements of the typeface, color, and the holding shape to incorporate the brand's equity built up over 41 years.
With no defined look or consistent feel to company advertising or communications, the logo was the only connection the audience, clients, and those within the industry had with the brand, and a completely different logo would have been a complete disconnect.
Case Studies / Portfolio / Contact
As part of a complete brand development, identity system and logo redesign, the new logo used the existing elements of the typeface, color, and the holding shape to incorporate the brand's equity built up over 41 years.
With no defined look or consistent feel to company advertising or communications, the logo was the only connection the audience, clients, and those within the industry had with the brand, and a completely different logo would have been a complete disconnect.
Case Studies / Portfolio / Contact
 
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 A suite of logo elements were developed and applied to new layouts and company communications.
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 Lettermarks and a palette of marks were developed for company products. Working with the writing to visually represent the and the brand's value proposition through these elements.
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 With no defined design language, and an inconsistent look and feel to the creative used in marketing, redeveloping a logo that could connect the audience to the brand in communications was essential to success.
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