Law Offices of Pasquale Marago Identity System
Developed as part of a brand identity and design language, this typographical logo incorporates the law firm's initial with graphic elements that represent the scale of justice., providing the law firm with a compelling and unique identity to stand out in a competitive industry. As part of a comprehensive identity development, the logo was applied to graphic elements that incorporated firm messaging and stylized typography and single color palette, using typography and the bold color palette to work as a design element. industry: attorney, law and legal. :: view project ::

Transformation Bureau Identity Design
Developed as part of a complete brand identity effort, including business naming, tagline, message and value proposition, this identity system development by Logo Design Co included the primary logo and identity system that comprised of the secondary identity, wordmark, icon and typography palette, using a one color plus white color palette. The logo's design incorporates the company initials with elements that represent measurement, a key ingredient and differentiator, that when used, and used with the messaging sets this company apart in a heavily saturated market with heavy competition. industry: advisory and consulting. :: view project ::

Walnut Advisory Identity Design
As part of a comprehensive brand development and identity system design, using the elements of the typeface, color, holding shape and the feel, the redesigned logo incorporated the brand's equity it had built up over 41 years. With no defined or consistent look to company advertising or communications, the logo was the only element the the audience like clients and those within the industry had with the brand, and a complete redesign would have been a complete disconnect. industry: insurance, insurance broker, and underwriting. :: view project ::

Reach Identity Design
As part of a complete brand identity development for this organization that provided needed services to children and their families, the logo design incorporated elements from the original logo, with the hands elements now serving as a letter in the name, and the logo design using the color palette. The typeface used in the new logo delivers a softer feel to better represent the organization mission and brand. industry: health services. :: view project ::

Central Jersey Business Circle Identity Design
As part of a comprehensive identity development and design language, the identity system development for this central New Jersey networking group included the typographical logo, supporting graphic elements, design elements and a palette of visual statements to promote the group, the events and the meetings. The identity system relies heavily on stylized typography as design elements, with the organization message and value proposition as elements that supports the organizational brand. industry: professional business networking. :: view project ::

Dovina Laurence Voice Artist Identity
The universal visual of sound and speech, the play symbol, was incorporated into a speech bubble to create this iconic logo identity for this voice artist. The identity development by Logo Design Co included the primary logo, wordmark, icons and graphic elements, all using the play icon and speech bubble as the anchor element to create a visual language to unify the elements of identity system. Message, tagline and statements were developed as part of the project, with visuals created for aspects a voice artist brings to a brand and business. industry: voice artist. :: view project ::

Professional Business Networking Logo Design
This typographical logo design for Raritan Valley Business Alliance incorporates the group initials with imagery that represents conversation and communication, essential components of a business networking group. The components of the logo were developed as standalone elements for promotion, events and used for the groups online presence. industry: networking and professional business development. :: view project ::

Shieldok Logo Design
As a provider of dock equipment for industrial facilities with an extensive product line, the logo had to be non product specific, reproduce on the company products and allow the company to add new products or shift focus, with an identity that would accommodate. The logo design incorporated negative space and positive space to create the letterforms, with it's simplicity translating well on products. With the majority of the products using black material, the colors and form of the logo was essential. industry: manufacturing, industrial doors and loading dock equipment. :: view project ::

Wolverine Concepts Logo Identity
Developed to convey strength and be non trade specific, this logo mark by Logo Design Co relies on typography as the major design element. With the identity system comprised of the primary logo, icon, color palette and secondary wordmark like graphic, the letters W and E within the logo and identity system represent the animal claw and results of an attack being the concept for the W graphic element. industry: typography logos. :: view project ::

Brand Evolution through Design
Comedy Night was a semi-annual event to promote an organization and it's cause. With the goal of establishing and building on the event brand, the graphic elements in the poster design and marketing incorporate visual elements of the previous event creative to continue to build presence for the event and organization. The evolved visual structure includes the main graphic element of Comedy Night logotype, graphic marks and organization information. The evolution of the design elements builds on the visuals from the previous events to evolve the brand, create consistency and build on the established presence of the organization. The continued evolution of the brand through design builds awareness and equity for the organization and the event. industry: event and promotion. :: view project ::

Brunswick LeTip Organization Identity
With the organization located throughout the United States as individual chapters with competing chapters close by, this New Brunswick chapter needed something to help them stand out with the competing chapters located so closely. Using the color associated with the nearby University of Rutgers to create a connection and equity, the logo design incorporates that color into a graphic element that combines the initials, using form and negative space to separate the letters in a single graphic element. This identity system development by the Logo Design Co included the primary logo and components applied to a secondary identity and design elements used throughout promotion and marketing efforts, with the element working within alternate holding shapes and additional elements to create typographic design elements used to promote the chapter and events, and building it's unique value proposition as a design element used throughout the chapter promotional efforts. industry: professional business networking. :: view project ::

Altus Lift Company Logo
Altus Lift is a forklift service and sales company located in both a saturated market and location with heavy competition. With that saturated market and heavy competition, Logo Design Co created a logo that would stand out and be remembered, providing the company with an immediate advantage. The identity development included the primary logo, icon and graphic elements, applied to stationery, signage and vehicle graphics for this forklift service and sales company. industry: forklift and machines. :: view project ::

SnapMe Swimwear Brand Identity
Incorporating the elements of the previous logo that include the star, color palette and seahorse concept, this logo redesign by the Logo Design Company incorporated those elements into the primary logo, a logotype identity that serves as the wordmark, and a palette of icons developed from elements within the logos. As part of the project development, the main graphic element and holding shape of the primary logo was applied to building logomarks for the boys and girls products line, using a system of colors from the brand's color palette to create the visual architecture that structured the products line and the structure of all components within the overall brand. industry: swimwear and colthing. :: view project ::

Firearms Insurance Company Logo
The Logo Design Co developed this logo for Firearms Insurance Services to deliver a quick read. Unique to the industry, this logo incorporates the shape of the firearm with the shape of the letter, using a typeface that flowed with the visuals. As part of the project development, an icon was developed that serves as a secondary identity element. industry: firearms insurance. :: view project ::

Chefs To Order Chefs Logo Concept
Using negative space and positive space to visualize both letters and service-specific visual elements, this conceptual letterform logo by Logo Design Company relies on bold colors and graphics to instantly convey the name and service provided. industry: restaurant, chef, food, and dining. :: view project ::

Concrete Architects Logo Design
Incorporating the relevant trade specific image of the trowel with a compass that represents architecture, measurement and the form of the letter A, this logo by the Logo Design Co incorporates these graphic elements, working with space and form to create a single graphic element, applied to various holding shapes. industry: masonry, contractor, and construction. :: view project ::

ABS Dog Service Company Identity
Providing dog training and canine related services, ABS Dog Training needed an identity that would help this new business stand out. The Logo Design Co incorporated a dog's paw print with the letter A, using the relevant image of the collar to form the letter A. The logo was then applied to graphic lockups to build the secondary logo and components to build stationery, marketing materials, flyers and signage. industry: dog training and canine services. :: view project ::

Everline Doors Company Identity
The Everline Doors company provides industrial doors and facility equipment. Because the logo needs to reproduce at small sizes for product placement, simplicity was essential. This design by Logo Design Co incorporates the letter E with a line that works with the letter's ligature to convey the brand's name concept. industry: industrial doors and manufacturing. :: view project ::

Empire Home Services Brand Identity
This wordmark logo design for Empire Home Services incorporates relevant company services within a typographic logo that serves as the anchor element in the identity system and company suite. The client requested the project include developing the company's primary logo and logo for additional companies. Being that there were three companies, the solution to the client request was to develop a universal look that connected the three companies under one brand with each having unique elements specific to the logo and services provided. The Logo Design Co delivered a primary branded look applied to three logos, with each having both consistent elements and unique elements, with the anchor elements trying all three together. industry: construction, contractor, trades. :: view project ::

Search Architects Brand Identity
Incorporating the relevant graphics of a magnifying glass and convey search, and a compass to form the A in architect, this logo design and identity system design by the Logo Design Co to develop a compelling logo design for a company that provides search engine related services. The identity system includes the primary logo, a logotype that serves as the secondary logo, a wordmark and versions of these components used in both light and dark applications of the identity system components. industry: technology, search engine, and investigation. :: view project ::

Focused Communications Brand Identity
Focused Communication provides targeted creative and marketing solutions to clients within the accountancy industry and other industries who have specific needs and specific services for a targeted audience. The logo design, as part of the brand development and identity system incorporates the single graphic element of the bulls-eye within the company name, to create a suite of wordmark style logotypes and lettermarks, each incorporating the brand's graphic element. The brand development and identity system included the naming, tagline, message, statements and writing., as well as the primary logo, secondary logo, wordmark, icon and graphic elements., with versions for light and dark application. The color and typography palette were developed and applied to the development of direct mail and marketing materials. industry: marketing, advertising, and creative. :: view project ::

Mischa Erdmann Agent Brand Mark
Developed as part of a branding effort for an independent insurance adjuster building a personal brand, this lettermark element within a identity system incorporates the initials of the adjusters name, applied to a system comprised of typographical statements that represent that value of this adjuster's services, a key factor of the personal brand. Because the adjuster also is representing an established corporate brand, the brand's colors were incorporated, and the use of typography as the design element ensured the brands both work together and do not conflict. industry: public insurance adjustment. :: view project ::

Logo-Design.co Brand Identity
Delivering compelling logos, identity systems and complete brand identity development, this logo incorporates the letters L and D of Logo and Design, with form and space creating the pencil graphic and D holding shape. The developed identity system included this primary logo, secondary logo, icons, alternate logos, wordmarks and graphic elements that worked with the developed design language. The identity system also included the typography and color palette, brand guidelines and the design system that included the elements of the identity system in layouts. industry: branding and design. :: view project ::

Impact 360º Typographic Identity
With the developed typographic statements as the centerpiece of the campaign, the project development included developing a palette of graphics that incorporated the developed statements. The campaign incorporated the company brand into the effort through the use of it's icon throughout the typographic design elements, using a white and one color palette to strengthen the typographic design elements and reflect the message and writing. industry: branding and typography design. :: view project ::

Mattis Excavating Brand Identity
Designed by the Logo Design Co as a component of an excavator's identity system, this monogram graphic icon and alternate logo identity incorporates the elements of the logo and the client's trade into the client's initial, also used in the primary logo. Developed for size and reproduction reasoning, this mark incorporates the feel of the logo into a single visual element. industry: branding and design. :: view project ::

Power Your Season Campaign Identity Design
Developed for a marketing initiative and campaign that targets season-centric and cyclical businesses within multiple industries, the Logo Design Co developed this branded campaign, and design system based on the components of primary graphic element. That primary graphic element served as the visual anchor in the development of supporting visual elements and elements used in the layout design. As an extension of an existing brand, this branded campaign development incorporates the brand's value proposition into the message and writing, the architecture and target audience, and the brand's design style. industry: branding and design. :: view project ::