Company Brand Identity
Focused Communication provides targeted creative and marketing solutions to clients within the accountancy industry and other industries who have specific needs and specific services for a targeted audience. The logo design, as part of the brand development and identity system incorporates the single graphic element of the bulls-eye within the company name, to create a suite of wordmark style logotypes and lettermarks, each incorporating the brand's graphic element. The brand development and identity system included the naming, tagline, message, statements and writing., as well as the primary logo, secondary logo, wordmark, icon and graphic elements., with versions for light and dark application. The color and typography palette were developed and applied to the development of direct mail and marketing materials.

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