Flexible Design SystemThis wordmark logo design for Empire Home Services incorporates relevant company services within a typographic logo that serves as the anchor element in the identity system and company suite. The client requested the project include developing the company's primary logo and logo for additional companies. Being that there were three companies, the solution to the client request was to develop a universal look that connected the three companies under one brand with each having unique elements specific to the logo and services provided. The Logo Design Co delivered a primary branded look applied to three logos, with each having both consistent elements and unique elements, with the anchor elements trying all three together.
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