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Projects / Case Studies / Resources / Connect
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Networking Group Logo
As part of a comprehensive identity development and design language, the identity system development for this central New Jersey networking group included the typographical logo, supporting graphic elements, design elements and a palette of visual statements to promote the group, the events and the meetings. The identity system relies heavily on stylized typography as design elements, with the organization message and value proposition as elements that supports the organizational brand.
Case Studies / Portfolio / Contact
As part of a comprehensive identity development and design language, the identity system development for this central New Jersey networking group included the typographical logo, supporting graphic elements, design elements and a palette of visual statements to promote the group, the events and the meetings. The identity system relies heavily on stylized typography as design elements, with the organization message and value proposition as elements that supports the organizational brand.
Case Studies / Portfolio / Contact
 The identity color palette was developed to reflect the tone created by the logo design and the elements of the design system.
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 The use of a scripted font applied in the design of the logo was carried through to the development of the elements within the identity system.
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 With multiple industries, trades, crafts and professional service providers within a networking group, the logo was developed to be non trade specific, and relied on typography to provide the visual impact of the logo and identity system.
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