Brand Evolution
Comedy Night was a semi-annual event to promote an organization and it's cause. With the goal of building on the event and organization brand with each new event, the graphic elements used in the poster design and marketing build on the visual elements of the previous event creative, to continue building awareness and equity for the event and organization.

The evolved visual elements and design includes the main graphic element of Comedy Night logotype, lettermark, icons, graphics and the elements of the organization brand. The approach of incorporating and building on the visuals from the previous events evolves the design and adds visual equity to the brand, creates consistency and builds on the established presence of the organization. The continued evolution of the brand through design strengthens awareness of the organization and the event.

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