Projects / Case Studies / Resources / Connect
Projects / Case Studies / Resources / Connect
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Attorney Brand Identity
Within a brand identity system, this typographical logo incorporates the the initial of the law firm name with a graphic elements that represent the scale of justice, providing the law firm with a compelling and unique logo and identity system that stands out. The logo was applied to a suite of graphic elements that incorporated firm messaging and stylized typography and single color palette, using typography and the bold color palette to work as a design element.
Case Studies / Portfolio / Contact
Within a brand identity system, this typographical logo incorporates the the initial of the law firm name with a graphic elements that represent the scale of justice, providing the law firm with a compelling and unique logo and identity system that stands out. The logo was applied to a suite of graphic elements that incorporated firm messaging and stylized typography and single color palette, using typography and the bold color palette to work as a design element.
Case Studies / Portfolio / Contact
 Using a one color plus white color palette allowed the logo and message to remain the focus when the identity system was applied to marketing and communication materials.
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 The typeface used within the logo was applied to the typographical lockups as an accent element agaiinst the sans-serif typeface used within the lockups.
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 The logo design formula of simplicity was carried through to the development of the identity system made up of incorporating the graphic element of the logo within typographical lockups to communicate a strong and compelling statements, enabling the law firm to deliver it's value proposition.
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