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Advisor Company Identity
Developed as part of a complete brand identity effort, including business naming, tagline, message and value proposition, this identity system development by Logo Design Co included the primary logo and identity system that comprised of the secondary identity, wordmark, icon and typography palette, using a one color plus white color palette. The logo's design incorporates the company initials with elements that represent measurement, a key ingredient and differentiator, that when used, and used with the messaging sets this company apart in a heavily saturated market with heavy competition.
The elements of the identity system, including the logo, wordmark and icons were applied to the stationery system to highlight the brand's differentiator, carried through to the company stationery, mailer and communication materials, to deliver the differentiator into the first impression that resonates.
Case Studies / Portfolio / Contact / Home
Developed as part of a complete brand identity effort, including business naming, tagline, message and value proposition, this identity system development by Logo Design Co included the primary logo and identity system that comprised of the secondary identity, wordmark, icon and typography palette, using a one color plus white color palette. The logo's design incorporates the company initials with elements that represent measurement, a key ingredient and differentiator, that when used, and used with the messaging sets this company apart in a heavily saturated market with heavy competition.
The elements of the identity system, including the logo, wordmark and icons were applied to the stationery system to highlight the brand's differentiator, carried through to the company stationery, mailer and communication materials, to deliver the differentiator into the first impression that resonates.
Case Studies / Portfolio / Contact / Home
 The brand and identity system color palette uses a one-color plust white palette, with greys introduced as the identity system evolves.
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 Aside from the alternate primary logo, the identity typography palette relies on one typeface in multiple weights used in the logo and company stationery, reflected in the color palette.
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 The logo's design incorporates the company initials with elements that represent measurement, a key ingredient and differentiator, that when used, and used with the messaging sets this company apart in a heavily saturated market with heavy competition.
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