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In today's saturated market where businesses compete for visibility, it is essential to stand out and deliver that compelling first impression.

The Logo Design Company helps clients effectively represent their business, to be found, stand out and showcase the solutions their business provides...delivering that needed first impression that leads to further conversation.

Case Studies / Projects / Contact
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attorney logo
Law Offices of Pasquale Marago Identity System
Developed as part of a brand identity and design language, this typographical logo incorporates the law firm's initial with graphic elements that represent the scale of justice., providing the law firm with a compelling and unique identity to stand out in a competitive industry. As part of a comprehensive identity development, the logo was applied to graphic elements that incorporated firm messaging and stylized typography and single color palette, using typography and the bold color palette to work as a design element. industry: attorney, law and legal. :: view project ::

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advisors logo
Transformation Bureau Identity Design
Developed as part of a complete brand identity effort, including business naming, tagline, message and value proposition, this identity system development by Logo Design Co included the primary logo and identity system that comprised of the secondary identity, wordmark, icon and typography palette, using a one color plus white color palette. The logo's design incorporates the company initials with elements that represent measurement, a key ingredient and differentiator, that when used, and used with the messaging sets this company apart in a heavily saturated market with heavy competition. :: industry: advisors and consultants :: :: view project ::

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insurance underwriter logo
Walnut Advisory Identity Design
As part of a comprehensive brand development and identity system design, using the elements of the typeface, color, holding shape and the feel, the redesigned logo incorporated the brand's equity it had built up over 41 years. With no defined or consistent look to company advertising or communications, the logo was the only element the the audience like clients and those within the industry had with the brand, and a complete redesign would have been a complete disconnect. industry: insurance & underwriting :: view project ::

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reach organization logo
Reach Identity Design
As part of a complete brand identity development for this organization that provided needed services to children and their families, the logo design incorporated elements from the original logo, with the hands elements now serving as a letter in the name, and the logo design using the color palette. The typeface used in the new logo delivers a softer feel to better represent the organization mission and brand. industry: childrens services. :: view project ::

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central new jersey business networking logo
Central Jersey Business Circle Identity Design
As part of a comprehensive identity development and design language, the identity system development for this central New Jersey networking group included the typographical logo, supporting graphic elements, design elements and a palette of visual statements to promote the group, the events and the meetings. The identity system relies heavily on stylized typography as design elements, with the organization message and value proposition as elements that supports the organizational brand. industry: business professional networking :: view project ::

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voice artist logo
Dovina Laurence Voice Artist Identity
The universal visual of sound and speech, the play symbol, was incorporated into a speech bubble to create this iconic logo identity for this voice artist. The identity development by Logo Design Co included the primary logo, wordmark, icons and graphic elements, all using the play icon and speech bubble as the anchor element to create a visual language to unify the elements of identity system. Message, tagline and statements were developed as part of the project, with visuals created for aspects a voice artist brings to a brand and business. industry: voice artist and talent. :: view project ::

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raritan valley business alliance logo
Professional Business Networking Logo Design
This typographical logo design for Raritan Valley Business Alliance incorporates the group initials with imagery that represents conversation and communication, essential components of a business networking group. The components of the logo were developed as standalone elements for promotion, events and used for the groups online presence. industry: networking, professional development. :: view project ::

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shieldik industrial logo
Shieldok Logo Design
As a provider of dock equipment for industrial facilities with an extensive product line, the logo had to be non product specific, reproduce on the company products and allow the company to add new products or shift focus, with an identity that would accommodate. The logo design incorporated negative space and positive space to create the letterforms, with it's simplicity translating well on products. With the majority of the products using black material, the colors and form of the logo was essential.industry: industrial docks and doors. :: view project ::

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wolverine letter w logo
Wolverine Concepts Logo Identity
Developed to convey strength and be non trade specific, this logo mark by Logo Design Co relies on typography as the major design element. With the identity system comprised of the primary logo, icon, color palette and secondary wordmark like graphic, the letters W and E within the logo and identity system represent the animal claw and results of an attack being the concept for the W graphic element. industry: all industries :: view project ::

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typoographical painters logo
A+ Plus Paint Company Company Logo
As part of developing the company image for this residential and commercial painter, this logo design incorporates the business name and service provided, using typography as a design element to quickly convey who and what. With the primary graphic element of the logo designed, the graphic element was applied to a suite of holding shapes related to services provided, to work on stationery, signage, online and in promotional efforts. industry: residential & commercial painting. :: view project ::

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comedy night logotype
Comedy Night Brand Evolution
Comedy Night was a semi-annual event to promote an organization and it's cause. With the goal of establishing and building on the event brand, the graphic elements in the poster design and marketing incorporate visual elements of the previous event creative to continue to build presence for the event and organization. The evolved visual structure includes the main graphic element of Comedy Night logotype, graphic marks and organization information. The evolution of the design elements builds on the visuals from the previous events to evolve the brand, create consistency and build on the established presence of the organization. The continued evolution of the brand through design builds awareness and equity for the organization and the event. industry: event and promotional. :: view project ::

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new brunswick letip logo
Brunswick LeTip Organization Identity
With the organization located throughout the United States as individual chapters with competing chapters close by, this New Brunswick chapter needed something to help them stand out with the competing chapters located so closely. Using the color associated with the nearby University of Rutgers to create a connection and equity, the logo design incorporates that color into a graphic element that combines the initials, using form and negative space to separate the letters in a single graphic element. This identity system development by the Logo Design Co included the primary logo and components applied to a secondary identity and design elements used throughout promotion and marketing efforts, with the element working within alternate holding shapes and additional elements to create typographic design elements used to promote the chapter and events, and building it's unique value proposition as a design element used throughout the chapter promotional efforts. industry: networking and professional. :: view project ::

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altus forklift logotype
Altus Lift Company Logo
Altus Lift is a forklift service and sales company located in both a saturated market and location with heavy competition. With that saturated market and heavy competition, Logo Design Co created a logo that would stand out and be remembered, providing the company with an immediate advantage. The identity development included the primary logo, icon and graphic elements, applied to stationery, signage and vehicle graphics for this forklift service and sales company. industry: forklift and machinery. :: view project ::

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snapme swimwear logo
SnapMe Swimwear Brand Identity
Incorporating the elements of the previous logo that include the star, color palette and seahorse concept, this logo redesign by the Logo Design Company incorporated those elements into the primary logo, a logotype identity that serves as the wordmark, and a palette of icons developed from elements within the logos. As part of the project development, the main graphic element and holding shape of the primary logo was applied to building logomarks for the boys and girls products line, using a system of colors from the brand's color palette to create the visual architecture that structured the products line and the structure of all components within the overall brand. industry: swimwear and clothing. :: view project ::

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firearms insurance gun logo
Firearms Insurance Company Logo
The Logo Design Co developed this logo for Firearms Insurance Services to deliver a quick read. Unique to the industry, this logo incorporates the shape of the firearm with the shape of the letter, using a typeface that flowed with the visuals. As part of the project development, an icon was developed that serves as a secondary identity element. industry: firearms and insurance. :: view project ::

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typographical chef logo
Chefs To Order Chefs Logo Concept
Using negative space and positive space to visualize both letters and service-specific visual elements, this conceptual letterform logo by Logo Design Company relies on bold colors and graphics to instantly convey the name and service provided. industry: restaurant, dining and food. :: view project ::

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concrete architect masonry logo
Concrete Architects Logo Design
Incorporating the relevant trade specific image of the trowel with a compass that represents architecture, measurement and the form of the letter A, this logo by the Logo Design Co incorporates these graphic elements, working with space and form to create a single graphic element, applied to various holding shapes. industry: masonry, construction & contractor. industry: masonry, construction & contractor. :: view project ::

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typographic firefighter badge identity
Upper Makefield Fire Co. Company Badge
Designed as part of a fundraising campaign, this badge-like letter mark identity stylizes the fire company initials and flame graphic, applied to additional typographic design elements used in the campaign, letterhead and envelope. industry: fire department, emergency services. :: view project ::

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electricians logo
Isaac Electrician Logo
Developed as a logo for an electrician and electrical contractor, the Logo Design Co developed this unique logo identity by incorporating trade specific imagery like the lightning bolt and the letter I of the name, within a nut shaped holding container. The C in the company name incorporated an element that creates the C as the power symbol, with this detail strengthening the logo. This logo, applied to stationery, signage and vehicle graphics delivers the first impression that resonates and enables the business to stand out. industry: electrician, energy, technology. :: view project ::

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abs dog paw logo
ABS Dog Service Company Identity
Providing dog training and canine related services, ABS Dog Training needed an identity that would help this new business stand out. The Logo Design Co incorporated a dog's paw print with the letter A, using the relevant image of the collar to form the letter A. The logo was then applied to graphic lockups to build the secondary logo and components to build stationery, marketing materials, flyers and signage. industry: dog, canine, animal & veterinary. :: view project ::

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letter a logo aviation lettermark
Aviation Monogram Logo Concept
Incorporating the letter A with the elements of the letter transformed into relevant elements of this monogram logo design. As a standalone logo element or a component of an identity system, the mark can work on as a standalone element, or applied to various holding shapes, using colors from a developed palette. industry: aviation, airline, flight, aerospace. :: view project ::

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hvac monogram logo
Cooper Heating & Cooling Company Identity
As a provider of heating and cooling services to residential and commercial customers, this HVAC company logo design by the Logo Design Co incorporates the letter C, relevant imagery and colors to create a unique monogram-like logo that represents both heating and cooling within the letter C which serves as the holding shape, with the company name and created tagline. industry: hvac, heating, cooling, services. :: view project ::

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concrete typographical logo
Concrete 911 Identity Design
This sidewalk, concrete and masonry company provides sidewalk services for residential and commercial customers. To deliver a quick read relevant to the services provided, this logo design by the Logo Desgn Co creates the letter C as the graphic element, using form, shape, positive and negative space to visualize uneven sidewalks, with the logo now instantly delivering what the business provides and who they are. industry: concrete, sidewalk, mason, contractor. :: view project ::

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letter e aviation logo
Cutting Edge Logo Concept
As a logo redesign concept, the logo is developed through incorporating the letter C with shapes that represent flying, using the form of the shape and the letter's form to create the letter E to represent the company name. industry: concrete, sidewalk, mason, contractor. :: view project :: view project :: industry: aviation, airline, aerospace, flight.

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author logotype logo
Joan Hunter Author Logo Concept
Using the shape of the letter and created form that represents a book, this logo design relies working with form and the author's initials to create this lettermark logo that instantly communicates who it is by what services are provided. industry: author, writer, publishing, books. :: view project ::

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-mason logo
Emason Company App Logo
This identity design, used as the logo and template for an app icon, relies on working with light and dark, form, shape and shading to create both the industry specific trade tool and a paper airplane that conceptually represents speed. industry: technology, masonry, contractor, construction. :: view project ::

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sidewalk emergency logo
Sidewalk Emergency Identity Design
Designed to convey the dangers of uneven sidewalks and worst-case scenario, this logo design incorporates a medical cross and through design the uneven sidewalk. The logo is heavy in concept and purposely leaves out the traditional images viewers would see with concrete or sidewalk imagery to deliver the first impression that conveys what the service provides. industry: concrete, sidewalks, masonry, contractor. :: view project ::

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everline logo
Everline Doors Company Identity
The Everline Doors company provides industrial doors and facility equipment. Because the logo needs to reproduce at small sizes for product placement, simplicity was essential. This design by Logo Design Co incorporates the letter E with a line that works with the letter's ligature to convey the brand's name concept. industry: industrial doors, manufacturing. :: view project ::

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voice shop logo
Voice Shop & Search Identity Concept
This conceptual graphic logo and icon concept incorporates sound bars and a shopping cart to reflect shopping, sound and voice enabled search for shopping. industry: voice search, commerce, technology, audio, sound.


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empire home services
Empire Home Services Brand Identity
This wordmark logo design for Empire Home Services incorporates relevant company services within a typographic logo that serves as the anchor element in the identity system and company suite. The client requested the project include developing the company's primary logo and logo for additional companies. Being that there were three companies, the solution to the client request was to develop a universal look that connected the three companies under one brand with each having unique elements specific to the logo and services provided. The Logo Design Co delivered a primary branded look applied to three logos, with each having both consistent elements and unique elements, with the anchor elements trying all three together. industry: construction, contractor, trades. :: view project ::

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excavator logo
Mattis Excavating Company Identity
Developed as a logo for an excavator, an excavating company and brand, this logo and identity system by the Logo Design Co was created using the form of the relevant graphic elements and the letter M, working with form of the letter and the shape of the graphic element, using the form and shapes of the letter and graphic element, working with that form to create the logo, the secondary logo element and the elements within the identity system. industry: excavator, construction, heavy machinery. :: view project ::

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search architects logo
Search Architects Brand Identity
Incorporating the relevant graphics of a magnifying glass and convey search, and a compass to form the A in architect, this logo design and identity system design by the Logo Design Co to develop a compelling logo design for a company that provides search engine related services. The identity system includes the primary logo, a logotype that serves as the secondary logo, a wordmark and versions of these components used in both light and dark applications of the identity system components. industry: technology, architecture, design, search, SEO, investigation. :: view project ::

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ahl home services logo
Atlantic Home Services Company Identity
Through design, the use of form and negative space, this logo design for a home services company incorporates the letter A and L, and through design and the use of form, a roof that also serves as a H through the use of space and form of the ligatures. industry: roofing, construction, home services, builder. :: view project ::

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dentist orthodontist logo
Dentist & Orthodontist Company Identity
This logo design by the Logo Design Co incorporates the letter M within the form of the tooth graphic, with shading and the use of that shading within the form of the graphic to create the letter M, reflecting the dentist's name in a graphic element that quickly conveys services provided. industry: dentistry, orthodontics, medical. :: view project ::

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jumpstart logo
Jumpstart Business Campaign Identity
Graphic identity and element for a branded marketing effort. industry: conceptual, campaign development, graphics.



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pool logo
Greene's Pool Service Company Logo
Created as a single graphic element, this logo for a pool service, repair and maintenance company incorporates a pool, a tool chest and the landscaped outside of the pool, with relevant treatment of the typography that reflects the service provider name. industry: pool service, repair, maintenance. :: view project ::

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atlantic logo
Atlantic Roofing Identity Concept
As a provider of roofing, construction or home services, this logo mark incorporates the shape of a roof or home and the letter a, working with form and the shape of the letter to create that graphic element. industry: roofer, builder and contractor. :: view project ::

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focused communications logo
Focused Communications Brand Identity
Focused Communication provides targeted creative and marketing solutions to clients within the accountancy industry and other industries who have specific needs and specific services for a targeted audience. The logo design, as part of the brand development and identity system incorporates the single graphic element of the bulls-eye within the company name, to create a suite of wordmark style logotypes and lettermarks, each incorporating the brand's graphic element. The brand development and identity system included the naming, tagline, message, statements and writing., as well as the primary logo, secondary logo, wordmark, icon and graphic elements., with versions for light and dark application. The color and typography palette were developed and applied to the development of direct mail and marketing materials. industry: marketing, advertising, strategy. :: view project ::

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built for speed racing logo
Built For Speed Identity Concept
Designed to represent racing, speed, performance or aftermarket automotive equipment, this logo concept incorporates racing flag and an engine block and the typography that gives it a speed feel. industry: speed, racing, automotive.



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built for speed racing logo
Built For Speed Identity Concept
Designed to represent racing, speed, performance or aftermarket automotive equipment, this logo concept incorporates racing flag and an engine block and the typography that gives it a speed feel. industry: speed, racing, automotive.



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tool chest logo tradesmens chat logo
Tradesmen's Chat App Identity Concept
Developed as a graphic element that represents a brand and unique service for a marketing initiative, this icon, used as graphic element within a campaign incorporates the elements of a tool chest and the elements of a speech bubble to create this unique graphic element. industry: contractors, repair, communication. :: view project ::

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mischa erdmann insurance adjuster logo
Mischa Erdmann Agent Brand Mark
Developed as part of a branding effort for an independent insurance adjuster building a personal brand, this lettermark element within a identity system incorporates the initials of the adjusters name, applied to a system comprised of typographical statements that represent that value of this adjuster's services, a key factor of the personal brand. Because the adjuster also is representing an established corporate brand, the brand's colors were incorporated, and the use of typography as the design element ensured the brands both work together and do not conflict. industry: public adjustment, insurance adjuster. :: view project ::

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defendor doors logo
Defendor Doors Company Identity
As a provider of barriers, industrials doors and products that protect a facility where products that rely on consistent temperatures are produced, in a heavily saturated industry, the logo design and company image for Defendor Doors needed to stand out. Because the logo would be reproduced at both large and small sizes and seen at distances, simplicity was key. The solution that Logo Design Co provided was a logo that played off the company initial and a bold color palette. industry: industrial doors and manufacturing. :: view project ::

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vintage airline flight logo
Airline Vintage Retro Identity
With a vintage feel, and having multiple applications in multiple industries, this logo concept incorporates the elements that reflect flying, air travel and the letter L., to deliver a logo with a vintage and retro feel without being dated. industry: vintage airline, retro logo design. :: view project ::

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television service logo
George's Television Company Logo
Incorporating the provider name into a stylized wordmark that meshes the letter and service provided, within a mark that delivers a feel and conveys a tone. The developed identity system included an alternate version for vertical uses and an icon for social media platforms. industry: television repair and service. :: view project ::

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pool service repair logo
Pool Logo Company Identity
Created as a single graphic element, this logo for a pool service, repair and maintenance company incorporates a pool, a tool chest and the landscaped outside of the pool, with relevant treatment of the typography that reflects the service provider name. industry: pool service, repair and maintenancer. :: view project ::

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logo design co logo
Logo-Design.co Brand Identity
Delivering compelling logos, identity systems and complete brand identity development, this logo incorporates the letters L and D of Logo and Design, with form and space creating the pencil graphic and D holding shape. The developed identity system included this primary logo, secondary logo, icons, alternate logos, wordmarks and graphic elements that worked with the developed design language. The identity system also included the typography and color palette, brand guidelines and the design system that included the elements of the identity system in layouts. industry: branding and logo design. :: view project ::

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typographical logo mark
Impact 360º Typographic Identity
With the developed typographic statements as the centerpiece of the campaign, the project development included developing a palette of graphics that incorporated the developed statements. The campaign incorporated the company brand into the effort through the use of it's icon throughout the typographic design elements, using a white and one color palette to strengthen the typographic design elements and reflect the message and writing. industry: branding and typography design. :: view project ::

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season campaign brand identity
Power Your Season Campaign Identity Design
Developed for a marketing initiative and campaign that targets season-centric and cyclical businesses within multiple industries, the Logo Design Co developed this branded campaign, and design system based on the components of primary graphic element. That primary graphic element served as the visual anchor in the development of supporting visual elements and elements used in the layout design. As an extension of an existing brand, this branded campaign development incorporates the brand's value proposition into the message and writing, the architecture and target audience, and the brand's design style. industry: branding and design. :: view project ::

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patriot sidewalk logo
Patriot Sidewalk Identity Concept
Incorporating the American flag as the slabs of concrete to reflect the name and the company culture, this logo design by the Logo Design Co delivers a conceptual approach to visualizing slabs of concrete. The logo would be applied to stationery, signage, vehicle display and wearables like shirts or uniforms. industry: masonry, construction, contractors. :: view project ::

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excavator icon lettermark logo
Mattis Excavating Brand Identity
Designed by the Logo Design Co as a component of an excavator's identity system, this monogram graphic icon and alternate logo identity incorporates the elements of the logo and the client's trade into the client's initial, also used in the primary logo. Developed for size and reproduction reasoning, this mark incorporates the feel of the logo into a single visual element. industry: excavating, building and construction. :: view project ::

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logo build icon logo by Logo Design Co
The power of an identity system is in how the graphic components support and strengthen the logo through the visual harmony created.


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jumpstart graphic icon
Let's deliver the first impression

Contact the Logo Design Co today to get started on delivering the first impression that truly reflects your business. 908.581.3393



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case study icon by Logo Design Co
Browse projects and case studies for projects that include logo design, building an identity system, identity redesign, incorporating brand equity, and building a typographic identity. :: view case studies
seperate resources icon by Logo Design Co
The Logo Design Company provides resources to help clients understand the elements of logo design, creating a secondary identity, working with typography and brand identity development, including typography, color, and the components of an identity system. :: view resources
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formula icon logo by Logo Design Co

Through a purpose driven brand that is built on the value of their products, services and the strength of their differentiators, the Logo Design Co enables our clients to stand out from those they compete with in the professions and industries saturated with competition and abundance of choice.
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