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Building A Connection Through Design

With the new company an evolution of the old company, it was essential that the audience to make a connection between old and new. To create the connection between past company and new business, the telescope was incorporated into the new logo design and the foundation of the identity system. With vision being an element of the brand, relevant visuals that expand on that element were incorporated into the development of the identity system.

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telescope graphic logo study

The telescope graphic was the main element of the original logo, and the element the audience would quickly connect with.
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financial logo

With visual reason and purpose essential to good design, the feet of the telescope were used to create the ligature in the letter M, ensuring the two elements work together and the graphic isn't just placed in.
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logo and secondary logo

Removing text for the application of the logo at a reduced size, the logo can be used an icon, with or without text.
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telescope graphic logo wordmarks

telescope graphic logo icon

With the name conjuring images of vision, purpose, and concepts that convey the brand's purpose, differentiators, and value proposition, the developed visuals function as the identity system, including the icon, wordmark, and graphics developed from the concept of the logo.
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telescope graphic logo study

Whether it is a comprehensive rebrand, a new venture, or new business established from an existing business, identifying and incorporating visual elements that the audience connects with to bridge these entities together is essential.

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networking type logo
Elements of Text As Design
Using elements of text to convey a concept or message is an approach that allows you to deliver it through the written word without graphics or with a minimal graphic approach.... read more

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puzzle and letter C graphic
Design From Graphics & Type
Incorporating the written word and relevant visuals to create an element of design, a logo, or a component within the identity system requires working with the shape and form of the individual elements to create one single unique element.... read more

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jumpstart graphic icon
Let's deliver the first impression

Contact the Logo Design Co today to get started on delivering the first impression that truly reflects your business. 908.581.3393



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seperate resources icon graphic by Logo Design Co
The Logo Design Company provides resources to help clients understand the elements of logo design, creating a secondary identity, working with typography and brand identity development, including typography, color, and the components of an identity system. :: view resources
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Select projects and works, including logo design, identity systems and brand identity development. Logo Design Co enables clients to deliver the first impression and build the trust factor that creates opportunity. :: view projects
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logo formula icon logo by Logo Design Co

Businesses need to deliver that compelling first impression that creates the trust factor and communicates the value of their brand. The Logo Design Company helps clients deliver that needed first impression that creates that trust factor, backed by the approach, strategy and message that delivers the value of their business through a compelling company image.
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