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Incorporating Text and Design
Combining text with graphic elements to create a logo or a design element requires working with the shape and form of both the text and the graphic to create a single element that represents a brand or business, conveys the written word, or reflects the subject matter.
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 At first glance, both graphics have competing shape and elements that would seem conflict with each other.
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 The unique form of both graphics that share elements will enable these two graphics to work as one.
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 The open elements of the puzzle graphic works with the open shape of the letter, allowing the letter to be instantly recognized.
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A Connection Through Visuals
With the new company an evolution and the telescope a major component of the original logo, it was essential to carry that through so the audience makes that connection.... read more
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Elements of Text As Design
Using elements of text to convey a concept or message is an approach that allows you to deliver it through the written word without graphics or with a minimal graphic approach.... read more |
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The Logo Design Company provides resources to help clients understand the elements of logo design, creating a secondary identity, working with typography and brand identity development, including typography, color, and the components of an identity system. :: view resources |
Select projects and works, including logo design, identity systems and brand identity development. Logo Design Co enables clients to deliver the first impression and build the trust factor that creates opportunity. :: view projects |
 Businesses need to deliver that compelling first impression that creates the trust factor and communicates the value of their brand. The Logo Design Company helps clients deliver that needed first impression that creates that trust factor, backed by the approach, strategy and message that delivers the value of their business through a compelling company image. |
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