latest page graphic
Building the Text as the Creative

Using elements of text to convey a concept or message is an approach that allows you to deliver that concept through the written word, without graphics or a minimal graphic approach. The written word or name, symbols within the alphabet, the application and usage of typography, enables a unique graphic element to be creative that delivers a compelling message.

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telescope graphic logo study

Net<Working, a professional networking organization used the less-than symbol to convey the organization's purpose, value proposition, and message within this simple text based logo. The less-than symbol became the anchor element within the identity system and provided flexibility in the application of the logo and the developed identity system. The developed identity system incorporated the less-than and greater-than into elements of messaging that delivered the value proposition as visual elements.
financial logo
Playing off the name Cohn as in “Ice Cream Cone”, this text based logo incorporated the name as a play on the word with a minimal graphic approach, enabling the logo to work as text within all aspects of copywriting.

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telescope graphic
A Connection Through Visuals
With the new company an evolution and the telescope a major component of the original logo, it was essential to carry that through so the audience makes that connection.... read more

puzzle and letter C graphic
Design From Graphics & Type
Incorporating the written word and relevant visuals to create an element of design, a logo, or a component within the identity system requires working with the shape and form of the individual elements to create one single unique element.... read more

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Let's deliver the first impression

Contact the Logo Design Co today to get started on delivering the first impression that truly reflects your business. 908.581.3393

seperate resources icon graphic by Logo Design Co
The Logo Design Company provides resources to help clients understand the elements of logo design, creating a secondary identity, working with typography and brand identity development, including typography, color, and the components of an identity system. :: view resources
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Select projects and works, including logo design, identity systems and brand identity development. Logo Design Co enables clients to deliver the first impression and build the trust factor that creates opportunity. :: view projects
logo formula icon logo by Logo Design Co

Businesses need to deliver that compelling first impression that creates the trust factor and communicates the value of their brand. The Logo Design Company helps clients deliver that needed first impression that creates that trust factor, backed by the approach, strategy and message that delivers the value of their business through a compelling company image.
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