impact 360º typographic design
Typographic Identity
Developed as a marketing campaign to promote a service offering, the creative approach was based on developing typographical design elements, with the use of a single color to set the tone, enhance the message, and strengthen the design. The typographic design system resulted from incorporating branded elements and written statements to create a suite of compelling graphical elements, providing a unique look and feel to the campaign.
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typographical design development

With the creative built around typography, the strength of the graphic elements applied and developed within the typography is essential. To reflect the message and work with the color palette, these elements must be simple, strong and work with, not against the typography. The elements must create balance and complement the typography.
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asterisk icon in typographical design development
As an element of the brand, the asterisk was incorporated into the campaign design and the graphical components. Serving as the visual anchor element, the asterisk was incorporated into the development of the graphics, and serves as one of the universal design elements of the campaign.
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developing a graphic element in typographical design development
Incorporated into the 360º and other core elements, the stylized 0 is a major element of design and serves as an anchor element that holds the asterisk, bolt graphic. The 360º, asterisk, stylized 0 and the typography are design elements consistently used to build the creative.
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developing a graphic element in typographical design development
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developing graphics in typographical design development
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developing graphics in typographical design development
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typographical design development
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typographical design development
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typographical design development
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typographic design lockup
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logo formula icon logo by Logo Design Co
From logo design to corporate identity, brand development to building a strong business presence, the Logo Design Company helps clients stand out in today's crowded landscape saturated with competition. Whether it's a logo for a new businesses or refreshing the identity for an established brand, the Logo Design Co helps clients stand out from the crowd in the mind's of the audience their business needs to reach.


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