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Logo & Identity Redesign
Incorporating the elements of the previous logo that include the star, color palette and seahorse concept, this logo redesign by the Logo Design Company incorporated those elements into a logo redesign to continue building on the brand equity.
Incorporating the elements of the previous logo that include the star, color palette and seahorse concept, this logo redesign by the Logo Design Company incorporated those elements into a logo redesign to continue building on the brand equity.
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“To bridge the original logo into the new mark, the key visual elements are incorporated and used as a foundational element of the identity system, continuing the connection, without sacrificing the fresh look a logo redesign provides.”
 The elements are contained within the logo and identity system, continuing the equity built by the original logo.
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 The original elements became key foundational visual elements to build the identity system on, incorporating equity into a completely new identity system.
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 Using the original brand's palette with new colors introduced, the palette and components of the identity system were used to differentiate between the the girls, boys and overall product lines.
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“While a logo redesign delivers a fresh and exciting new look, the existing logo, and elements of the logo cannot be overlooked.”
 To carry through and add to the brand's equity, the logo redevelopment included incorporating existing elements into the logo redesign, and build the identity system.
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