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Case Studies

The case studies of projects by the Logo Design Company, including the approach, the design, and the development of the logo, developing an identity system, and developing a brand identity, and the development of a visual language.

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typographic logo case study image
Building A Typographical Logo
Incorporating initials, a name or the written word with visual elements to create a logo, immediately conveys what's provided and who provides it, representing a brand or business...... view project

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brand equity case study image
Incorporating Brand Equity
With no definitive look or feel, consistent marketing or business image, the branding of Walnut Advisory was a complete design from the ground up. And with the logo as the only connection to the brand for over 41 years, a complete logo redesign would have disconnected clients and those within the industry...... view project

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design evolution case study image
Brand Evolution Through Design
With the goal of building the event brand, awareness and presence with each new event, the poster creative and graphic elements incorporate and build on the visual elements of the previous event creative to continue building the awareness and brand equity of the event and organization...... view project

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secondary logo case study image
Building a Secondary Logo
Created from the primary logo to provide flexibility in usage and extend the representation of the business or brand, the secondary logo is an extension of the logo and an element of the identity system...... view project

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design language case study image
Developing a Design Language
Resulting from design components working together to create a consistent look, the design language is a result of graphics that share elements and connect each element together. Developed to represent a message, content or campaign, each use of the visuals has purpose...... view project

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logo redesign case study image
Logo & Identity Redevelopment
Incorporating the elements of the previous logo that include the star, color palette and seahorse concept, this logo redesign by the Logo Design Company incorporated those elements into a logo redesign to continue building on the brand equity...... view project

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typographical identity system case study image
Typographical Identity
Developed as a branded marketing campaign to promote a service program, the creative direction was based on developing typography as the campaign creative, with the use of color to reflect the message and set the tone. ..... view project

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rvba logotype identityconcrete architecture logomarkattorney mongogram logotypesearch architects seo logomarkshieldok monogram negative space monogram logotypechefs lettering logofire spark jumpstart graphic logomarkcomedy night monogram logotypecoffee graphic styled trademark type logosnapme swimwear seahorse logoindustrial barriers monogram letter D logostylized typographic retro typemark logomeasurement concept typographical logo transformation bureauwalnut advisory corporation insurance logo typemarkdovina laurence voice artist logo identityfirearm typographic gun logoeverline industrial doors monogram logohvac logo heating cooling company identityaccounting typographical logo abs dog training monogram and paw logotypefire company logo typemark crest identity
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Let's deliver the first impression

Contact the Logo Design Co today to get started on delivering the first impression that truly reflects your business. 908.581.3393



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seperate resources icon graphic by Logo Design Co
The Logo Design Company provides resources to help clients understand the elements of logo design, creating a secondary identity, working with typography and brand identity development, including typography, color, and the components of an identity system. :: view resources
seperate projects icon graphic by Logo Design Co
Select projects and works, including logo design, identity systems and brand identity development. Logo Design Co enables clients to deliver the first impression and build the trust factor that creates opportunity. :: view projects
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logo formula icon logo by Logo Design Co

Businesses need to deliver that compelling first impression that creates the trust factor and communicates the value of their brand. The Logo Design Company helps clients deliver that needed first impression that creates that trust factor, backed by the approach, strategy and message that delivers the value of their business through a compelling company image.
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