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Developing a Design Language
Essential to the identity system within brand development, the design system creates a visual language unique to a business or brand. With all elements working together with purpose and by design to create a visual language, the graphics, color, type, and visual elements were carried throughout all marketing efforts, all working with each other in harmony, delivering a visual language unique to this campaign and the brand, easily an identity system, website, or brand.
Essential to the identity system within brand development, the design system creates a visual language unique to a business or brand. With all elements working together with purpose and by design to create a visual language, the graphics, color, type, and visual elements were carried throughout all marketing efforts, all working with each other in harmony, delivering a visual language unique to this campaign and the brand, easily an identity system, website, or brand.
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“The primary graphic from the “Power Your Best Season” campaign was developed through visuals relevant to power, schedule, and speed. These elements, and the style of design were applied to building a palette of graphic elements carried throughout all marketing efforts.”
 Comprised of graphic elements that represents the campaign concept and message, the primary graphic is the visual foundation from which all graphics were developed.
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 Serving as the visual foundation, elements of the primary graphic were incorporated into additional components of the campaign, to tie the elements together and build the design language.
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 The graphic element was applied to building additional graphics. This approach visually ties elements together.
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 Additional elements, relevant to the graphic concept were developed and incorporated into key graphic components that extended the palette of graphics and visual components.
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 The brand identity uses a combination of serif and sans-serid fonts, including Akzidenz Grotest and Garamond.
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