comedy night design evolution
Design & Brand Evolution
With the goals of building-on and evolving the brand, the awareness and presence of the organization with each new event, the new event creative incorporates and builds on the existing creative, to continue to evolve the brand... strengthening the awareness of the event and the organization.
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“Using the approach of adding-to and building-on the previous event creative ensures consistency and builds the brand's equity. The graphic elements of the wordmark, logotype, icons, and graphic elements were consistently built-on, with new elements added to the creative, strengthening the awareness of the event and established presence of the organization.”

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The event creative development pulls elements from within the poster to build creative applied to materials used to promote the event and materials used at the event to promote the organization, with each visually consistent.
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comedy night primary graphics
In descending order, the primary event graphic from first event to latest event, each incorporates visual elements from the previous event, building the needed consistency that results in visual equity.
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primary graphic comedy night graphics evolution
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comedy night graphics evolution
An event graphic, developed from visual elements within the primary event graphic, and developed by building on previous event creative, worked as a lettermark in creative developed for promotion and marketing.
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comedy night graphics evolution
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comedy night graphics evolution
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“From the first event to the latest, the approach of building-on, and adding-to the graphics, color, and typography evolves the creative and keeps it fresh, to add-to and build-on the established brand equity.”


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logo formula icon logo by Logo Design Co
Key to this approach is continuing the feel of the original design while keeping it fresh, achieved through by adding to the color, graphics, and typography palette, and adding to the graphic elements within the style of design... an approach essential to evolving the visual aspect of the brand.


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Let's get started on delivering the first impression

Get the advantage your business needs to stand out and deliver the first impression that leads to further conversation.



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