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![]() Based on the primary logo, the secondary logo contains each element and element concept found in the primary logo.
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![]() With the ligatures of the letters serving as the speech bubble, the play symbol within carries through the concept of the primary logo.
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![]() With both the logo and the secondary logo containing the universal visual elements, a full identity system was developed.
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![]() ![]() The identity color palette uses a single color plus white, to focus on, and strengthen the impact of the message., as well as the application of the identity system to any medium with photography. A secondary or third color could be incorporated without changing the tone of the brand.
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![]() The brand identity uses a combination of serif and sans-serid fonts, including Akzidenz Grotest and Garamond.
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![]() The brand identity uses a combination of serif and sans-serid fonts, including Akzidenz Grotest and Garamond.
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