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Building on Existing Content
According to the website Backlinko.com, updating and republishing old content with new content and images can increase organic website traffic by as much as 111%.

While building new content keeps the audience interested and your website updated for visibility, content development can be a time consuming effort. Ideas, research, writing, reviewing, and deploying content across your online ecosystem takes time, and time away from running your business.

While time is an issue, gaining visibility and keeping your business in front of your audience is essential to being on their minds, and doing nothing lessens exposure, and gives your competitors an edge.

Building on and adding-to existing content are parts of an approach that enables you to focus on subject matter that is unique, important to your audience, and can position you as an expert on issues essential to your client's business. The content subject matter can include industry trends, issues important within clients' industry, and most-importantly content that addresses your clients pain points. Developing this content positions you as the provider who understands and solves needs essential to your target audience, while also reducing time spent on ideas, research, and double checking facts.

Building on the existing subject matter with additional info that adds-to or strengthens the subject matter within your developed content can include new articles, case studies, and white papers with corresponding content on Facebook, your blog, Medium, Google, and other platforms, using Twitter, Instagram and Pinterest to share the content, with a comprehensive content and linking structure that ensures the content is strengthening your online presence.

Essential in the process is having the structure of the online platforms optimized to drive traffic from the platforms to your website, with the corresponding content structured on those platforms that add-to and strengthen the information and build the next steps, using calls-to-actions that navigate the reader to a desired action, and a roadmap to onboard potential clients.

The content subject matter can also be part of a campaign or the campaign itself, developed for landing pages to drive traffic to your site or to introduce an offering. Developing and introducing relevant content to highlight the value your business provides is an approach that showcases the solutions you provide to the needs of your audience, to strengthen your value and develop the conversation between the potential client and your business. The consistent new content within your online ecosystem continually builds visibility and strengthens online presence.

For time constraints, updating the info on the original article and corresponding website pages keeps the website updated for search engine reasons, using a comprehensive content and linking structure that ensures the content is strengthening your online presence.

And lastly, because the content will be on multiple platforms, the developed creative can range from the usage of stock photos, or new and relevant creative within brand and developed business image. Whether you use stock photos, infographics, a specific color or bold graphics, ensuring the feel is consistent is essential to your audience knowing “it's you”.

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The Logo-Design.co provides startups, new businesses and entrepreneurs with the complete online, offline, and identity solutions their business needs to be found and stand apart from those businesses they compete with in today's crowded and competitive business landscape.

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With the consistent company image, the differentiators, and value proposition incorporated throughout the online platforms, the Logo Design Co provides clients with the infrastructure that ensures their website, online platforms, marketing, content, Google, and search engines all work together as one, in a seamless ecosystem to create a strong online presence and deliver results.

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How does your brand measure up? Can you identify your value and build a compelling value proposition that sets your business apart? Is your value proposition incorporated into your business message? Is your value proposition applied consistently throughout the platforms of your online ecosystem like your website and social media platforms?

The Logo Design Co helps clients leverages their value proposition throughout the platforms of their business ecosystem to continually strengthen their presence and keep the phone ringing.
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